TUI has officially launched TUI Smiles Rewards Club for customers in the UK and Ireland, with around 800,000 UK customers signed up and members now able to access live rewards and benefits.
The UK&I launch marks the next stage of TUI’s wider global loyalty rollout, first announced by TUI Group earlier this year, and brings TUI Smiles to life for customers with selected holiday savings, TUI Musement discounts, partner offers, interactive games, prizes and enhanced service benefits now available.