As tourists head into 2026 with more intention, increased curiosity and less capacity for the mental load of planning a holiday, new data reveals a decisive shift in how people want to explore the world. Riviera Travel’s latest booking insights, drawn from thousands of confirmed bookings and website interactions, shows a rising demand for culturally rich, curated and experience‑led holidays. France, Hungary, Germany and Austria remain among the most‑visited destinations for 2026.